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Understanding digital marketing : marketing strategies for engaging the digital generation

著者: Damian Ryan; Calvin Jones
出版商: London ; Philadelphia : Kogan Page, 2009.
版本/格式:   图书 : 英语查看所有的版本和格式
数据库:WorldCat
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"The book shows readers, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for their businesses. It explains how to choose online marketing channels in order to get products and services to market. It explores in detail such areas as search marketing, affiliate marketing, e-mail marketing, creative online executions, and digital marketing  再读一些...
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附加的形体格式: Online version:
Ryan, Damian.
Understanding digital marketing.
London ; Philadelphia : Kogan Page, 2009
(OCoLC)615775262
材料类型: 互联网资源
文件类型: 书, 互联网资源
所有的著者/提供者: Damian Ryan; Calvin Jones
ISBN: 9780749453893 0749453893
OCLC号码: 237886214
描述: xii, 276 p. : ill. ; 25 cm.
内容: Going digital--the evolution of marketing --
Strategic thinking --
Your window to the digital world --
The search for success --
Website intelligence and return on investment --
E-mail marketing --
Social media and online consumer engagement --
Online PR and reputation management --
Affiliate marketing and strategic partnerships --
Digital media creative --
A lot to look forward to.
责任: Damian Ryan & Calvin Jones.
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摘要:

Shows you how to harness the power of digital media and use it to achieve the utmost success for your business. This book explores such areas as search marketing, affiliate marketing, e-mail  再读一些...

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One of the most comprehensive yet easy-to-read books on digital marketing available The Marketer

 
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