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Understanding digital marketing : marketing strategies for engaging the digital generation

作者: Damian Ryan; Calvin Jones
出版商: London ; Philadelphia : Kogan Page, 2009.
版本/格式:   Print book : 英語所有版本和格式的總覽
資料庫:WorldCat
提要:
"The book shows readers, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for their businesses. It explains how to choose online marketing channels in order to get products and services to market. It explores in detail such areas as search marketing, affiliate marketing, e-mail marketing, creative online executions, and digital marketing  再讀一些...
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其他的實體格式: Online version:
Ryan, Damian.
Understanding digital marketing.
London ; Philadelphia : Kogan Page, 2009
(OCoLC)615775262
資料類型: 網際網路資源
文件類型: 圖書, 網路資源
所有的作者/貢獻者: Damian Ryan; Calvin Jones
ISBN: 9780749453893 0749453893
OCLC系統控制編碼: 237886214
描述: xii, 276 p. : ill. ; 25 cm.
内容: Going digital--the evolution of marketing --
Strategic thinking --
Your window to the digital world --
The search for success --
Website intelligence and return on investment --
E-mail marketing --
Social media and online consumer engagement --
Online PR and reputation management --
Affiliate marketing and strategic partnerships --
Digital media creative --
A lot to look forward to.
責任: Damian Ryan & Calvin Jones.
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Shows you how to harness the power of digital media and use it to achieve the utmost success for your business. This book explores such areas as search marketing, affiliate marketing, e-mail  再讀一些...

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One of the most comprehensive yet easy-to-read books on digital marketing available The Marketer

 
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