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Understanding electronic commerce

Author: David R Kosiur
Publisher: Redmond, Wash. : Microsoft Press, ©1997.
Series: Strategic technology series.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
In five years or less, analysts say, sales transactions on the Internet will total $100 billion annually. In short, online commerce is big and it's coming fast - and here's the book that shows you how to understand and profit from it. This invaluable overview includes: basics - how electronic commerce works in the real world; strategies - the mind set of companies that will get the most from electronic commerce;  Read more...
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Details

Document Type: Book
All Authors / Contributors: David R Kosiur
ISBN: 1572315601 9781572315600
OCLC Number: 36315957
Notes: Subtitle on cover: how online transactions can grow your business.
"Includes six innovative case studies"--Cover.
Includes index.
Description: x, 287 pages : illustrations ; 23 cm.
Contents: Ch. 1. What Is Electronic Commerce? --
Ch. 2. The Importance of the Internet --
Ch. 3. Handling Money on the Net --
Ch. 4. Security and Electronic Commerce --
Ch. 5. Consumer and Business Markets --
Ch. 6. Offering Custom Products on the Internet --
Ch. 7. An Electronic Marketplace of Buyers and Sellers --
Ch. 8. Collaborating on a Distribution Chain --
Ch. 9. Maximizing the Usefulness of an Online Catalog --
Ch. 10. Electronic Customer Support --
Ch. 11. The Beginnings of a Virtual Factory --
Ch. 12. Strategies for Electronic Commerce --
Ch. 13. The Future of Electronic Commerce.
Series Title: Strategic technology series.
Other Titles: Electronic commerce
Responsibility: David Kosiur.

Abstract:

Easy to read overview for non-specialists. Shows business people how to stay with the leaders and profit from rapidly changing technologies.  Read more...
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