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Understanding India : cultural influences on Indian television commercials

Author: Rohitashya Chattopadhya
Publisher: Los Angeles ; London ; New Delhi : SAGE Publications, 2014.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

The book is the outcome of an ethnographic study that attempted to capture the nuances of the cinematic or visual aspect of marketing communications strategy. In this book, many of the discussed  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Chattopadhya, Rohitashya, 1975-
Understanding India
(DLC) 2014001697
(OCoLC)868511675
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Rohitashya Chattopadhya
ISBN: 9789351501756 9351501752
OCLC Number: 921933800
Description: 1 online resource (xi, 175 pages)
Contents: Going home --
India changing --
Visualizing India --
India batting --
Feminine India --
Consuming india.
Responsibility: Rohitashya Chattopadhyay.

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Written in a simple, lucid style and flows as a story of the author's journey in which the readers also become participants. The chapters are well connected in the sense that the ideas are evolved Read more...

 
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