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Understanding marketing research

Author: Elvan Tong; Doug Taylor
Publisher: Frenchs Forest, N.S.W. : Pearson Education, ©2004.
Edition/Format:   Print book : English
Database:WorldCat
Summary:
This text is written in an easy-to-understand style to help students gain a good understanding of marketing research. Using Australian examples, the text clearly sets out the ten steps involved in the marketing research process, and includes many extra questions and activities. Taylor from Northern Sydney Institute TAFE.
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Genre/Form: Textbooks
Document Type: Book
All Authors / Contributors: Elvan Tong; Doug Taylor
ISBN: 1741032040 9781741032048
OCLC Number: 62538636
Notes: Includes index.
Description: xv, 279 pages : illustrations ; 25 cm
Responsibility: Elvan Tong and Doug Taylor.

Abstract:

This text is written in an easy-to-understand style to help students gain a good understanding of marketing research. Using Australian examples, the text clearly sets out the ten steps involved in the marketing research process, and includes many extra questions and activities. Taylor from Northern Sydney Institute TAFE.

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