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Understanding media economics

Author: Gillian Doyle
Publisher: London ; Thousand Oaks, Calif. : Sage, 2002.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
An Introduction to Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. Written with the needs of non-specialists in mind. This book: * explains the fundamental concepts relevant to the study of media economics * considers the key industrial questions facing the media industries today * relates economic theory to business practice * covers a wide range  Read more...
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Genre/Form: Electronic books
Film
Additional Physical Format: Print version:
Doyle, Gillian.
Understanding media economics.
London ; Thousand Oaks, Calif. : Sage, 2002
(DLC) 2004301355
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Gillian Doyle
ISBN: 9781412931861 141293186X 1280370386 9781280370380 9781446279960 1446279960
OCLC Number: 70773924
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL
Description: 1 online resource (vii, 184 pages) : illustrations
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: Cover; Contents; Chapter 1 --
Introduction to Media Economics; Chapter 2 --
Corporate Strategies; Chapter 3 --
Economics of Advertising; Chapter 4 --
Television Broadcasting; Chapter 5 --
Television Production; Chapter 6 --
The International Film Industry; Chapter 7 --
Print Media; Chapter 8 --
New Media; Chapter 9 --
Media Economics and Public Policy; References; Index.
Responsibility: Gillian Doyle.

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`This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced  Read more...

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