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Understanding media economics

Author: Gillian Doyle
Publisher: Los Angeles, California ; London : SAGE, [2013] ©2013
Edition/Format:   Print book : English : Second editionView all editions and formats
Database:WorldCat
Summary:
"Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print  Read more...
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Document Type: Book
All Authors / Contributors: Gillian Doyle
ISBN: 9781412930765 1412930766 9781412930772 1412930774
OCLC Number: 843035164
Notes: Previous edition: 2002.
Description: xii, 216 pages : illustrations ; 26 cm
Contents: 1. Introduction --
2. Convergence and Multi-platform --
3. Corporate Growth and Concentration Strategies --
4. Networks --
5. Demand: Push to Pull --
6. Economics of Content Supply --
7. Copyright --
8. Media and Advertising --
9. Media Economics and Public Policy --
References --
Index.
Responsibility: Gillian Doyle.

Abstract:

Long waited second edition of this popular exploration of media economics. Will be adopted on courses across media management, media policy and the creative industries.  Read more...

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This second edition of Understanding Media Economics is a welcome overhaul that gets to the heart of the issues and challenges in today's media industry. It is more applicable beyond the classroom Read more...

 
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