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Understanding media : the extensions of man

Author: Marshall McLuhan; W Terrence Gordon
Publisher: Corte Madera, CA : Gingko Press, 2003.
Edition/Format:   Book : English : Critical edView all editions and formats
Database:WorldCat
Summary:
This reissue marks the thirtieth anniversary (1964-1994) of McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. There has been a notable resurgence of interest  Read more...
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Additional Physical Format: Online version:
McLuhan, Marshall, 1911-1980.
Understanding media.
Corte Madera, CA : Gingko Press, 2003
(OCoLC)648492317
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Marshall McLuhan; W Terrence Gordon
ISBN: 1584230738 9781584230731
OCLC Number: 52373416
Description: xxi, 616 p. : ill. ; 20 cm.
Responsibility: Marshall McLuhan ; edited by W. Terrence Gordon.
More information:

Abstract:

This reissue marks the thirtieth anniversary (1964-1994) of McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. There has been a notable resurgence of interest in McLuhan's work in recent years, fueled by the Internet and growing competition and confluence among cable, telephone, wireless and other telecommunications technologies, resulting in new media models and information ecologies. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.--From publisher description.

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