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Understanding media : the extensions of man

Author: Marshall McLuhan; W Terrence Gordon
Publisher: Corte Madera, CA : Gingko Press, 2003.
Edition/Format:   Print book : English : Critical edView all editions and formats
Database:WorldCat
Summary:
This reissue marks the thirtieth anniversary (1964-1994) of McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. There has been a notable resurgence of interest  Read more...
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Additional Physical Format: Online version:
McLuhan, Marshall, 1911-1980.
Understanding media.
Corte Madera, CA : Gingko Press, 2003
(OCoLC)648492317
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Marshall McLuhan; W Terrence Gordon
ISBN: 1584230738 9781584230731
OCLC Number: 52373416
Description: xxi, 616 pages : illustrations ; 20 cm
Contents: The medium is the message --
Media hot and cold --
Reversal of the overheated medium --
The gadget love: Narcissus as narcosis --
Hybrid energy: Les Liaisons Dangereuses --
Media as translators --
Challenge and collapse: The nemesis of creativity --
The spoken word: Flower of evil? --
The written word: An eye for an ear --
Roads and paper routes --
Number: Profile of the crowd --
Clothing: Our extended skin --
Housing: New look and new outlook --
Money: The poor man's credit card --
Clocks: The scent of time --
The print: How to dig it --
Comics: MAD vestibule to TV --
The printed work: Architect of nationalism --
Wheel, bicycle, and airplane --
The photograph: The brothel-without-walls --
Press: Government by news leak --
Motorcar: The mechanical bride --
Ads: Keeping upset with the Joneses --
Games: The extensions of man --
Telegraph: The social horomone --
The typewriter: Into the age of the Iron whim --
The telephone: Sounding brass or tinkling symbol? --
The phonograph: The toy that shrank the national chest --
Movies: The reel world --
Radio: The tribal drum --
Television: The timid giant --
Weapons: War of the icons --
Automation: Learning a living --
Appendix.
Responsibility: Marshall McLuhan ; edited by W. Terrence Gordon.
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Abstract:

McLuhan's Understanding Media made history with its radical review of the effects of electronic communications upon man and life in the twentieth century. This edition both enhances its accessibility  Read more...

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