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Understanding media : the extensions of man

Author: Marshall McLuhan
Publisher: New York : New American Library, ©1964.
Series: Signet book.
Edition/Format:   Book : English : [2d ed.]View all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Marshall McLuhan
ISBN: 0451627652 9780451627650
OCLC Number: 1397699
Notes: "A Signet book."
Description: xi, 318 pages ; 18 cm.
Contents: Part I. The medium is the message ; Media hot and cold ; Reversal of the overheated medium ; The gadget lover : Narcissus as narcosis ; Hybrid energy : Les liaisons dangereuses ; Media as translators ; Challenge and collapse : the nemesis of creativity --
Part II. The spoken word : flower of evil? ; The written word : an eye for an ear ; Roads and paper routes ; Number : profile of the crowd ; Clothing : our extended skin ; Housing : new look and new outlook ; Money : the poor man's credit card ; Clocks : the scent of time ; The print : how to dig it ; Comics : Mad vestibule to TV ; The printed word : architect of nationalism ; Wheel, bicycle, and airplane ; The photograph : the brothel-without-walls ; Press : government by news leak ; Motorcar : the mechanical bride ; Ads : keeping upset with the Joneses ; Games : the extensions of man ; Telegraph : the social hormone ; The typewriter : into the age of the iron whim ; The telephone : sounding brass or tinkling symbol? ; The phonograph : the toy that shrank the national chest ; Movies : the reel world ; Radio : the tribal drum ; Television : the timid giant ; Weapons : war of the icons ; Automation : learning a living.
Series Title: Signet book.
Other Titles: Extensions of man
Responsibility: by Marshall McLuhan.

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