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Understanding media : the extensions of man

Autor: Marshall McLuhan
Editora: New York : New American Library, ©1964.
Séries: Signet book.
Edição/Formato   Print book : Inglês : [2d ed.]Ver todas as edições e formatos
Base de Dados:WorldCat
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Detalhes

Tipo de Documento: Livro
Todos os Autores / Contribuintes: Marshall McLuhan
ISBN: 0451627652 9780451627650
Número OCLC: 1397699
Notas: "A Signet book."
Descrição: xi, 318 pages ; 18 cm.
Conteúdos: Part I. The medium is the message ; Media hot and cold ; Reversal of the overheated medium ; The gadget lover : Narcissus as narcosis ; Hybrid energy : Les liaisons dangereuses ; Media as translators ; Challenge and collapse : the nemesis of creativity --
Part II. The spoken word : flower of evil? ; The written word : an eye for an ear ; Roads and paper routes ; Number : profile of the crowd ; Clothing : our extended skin ; Housing : new look and new outlook ; Money : the poor man's credit card ; Clocks : the scent of time ; The print : how to dig it ; Comics : Mad vestibule to TV ; The printed word : architect of nationalism ; Wheel, bicycle, and airplane ; The photograph : the brothel-without-walls ; Press : government by news leak ; Motorcar : the mechanical bride ; Ads : keeping upset with the Joneses ; Games : the extensions of man ; Telegraph : the social hormone ; The typewriter : into the age of the iron whim ; The telephone : sounding brass or tinkling symbol? ; The phonograph : the toy that shrank the national chest ; Movies : the reel world ; Radio : the tribal drum ; Television : the timid giant ; Weapons : war of the icons ; Automation : learning a living.
Título da Série: Signet book.
Outros Títulos: Extensions of man
Responsabilidade: by Marshall McLuhan.

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