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Understanding media : the extensions of man

Author: Marshall McLuhan
Publisher: New York : McGraw-Hill, [1964] ©1964
Edition/Format:   Print book : English : [1st ed.View all editions and formats
Database:WorldCat
Summary:
McLuhan's view of a media-sculpted society of the future.
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Additional Physical Format: Online version:
McLuhan, Marshall, 1911-1980.
Understanding media.
New York, McGraw-Hill [1964]
(OCoLC)646911742
Document Type: Book
All Authors / Contributors: Marshall McLuhan
OCLC Number: 305387
Description: vii, 359 pages ; 22 cm
Contents: Medium is the message --
Media hot and cold --
Reversal of the overheated medium --
The gadget lover: Narcissus as narcosis --
Hybrid energy: les liaisons dangereuses --
Media as translators --
Challenge and collapse: the nemesis of creativity --
The spoken word: flower of evil? --
The written word: an eye for an ear --
Roads and paper routes --
Number: profile of the crowd --
Clothing: our extended skin --
Housing: new look and new outlook --
Money: the poor man's credit card --
Clocks: the scent of time --
The print: how to dig it --
Comics: Mad vestibule to TV --
The printed word: architect of nationalism --
Wheel, bicycle, and airplane --
The photograph: the brothel-without-walls --
Press: government by news leak --
Motorcar: the mechanical bride --
Ads: keeping upset with the Joneses --
Games: the extensions of man --
Telegraph: the social hormone --
The typewriter: into the age of the iron whim --
The telephone: sounding brass or tinkling symbol? --
The phonograph: the toy that shrank the national chest --
Movies: the reel world --
Radio: the tribal drum --
Television: the timid giant --
Weapons: war of the icons --
Automation: learning a living.
Other Titles: Extensions of man.
Responsibility: by Marshall McLuhan.

Abstract:

McLuhan's view of a media-sculpted society of the future.

Table of Contents:

by Eisenhower (WorldCat user on 2006-06-01)

(Part I) Introduction; Ch. 1: Medium Is the Message; Ch. 2: Media Hot and Cold; Ch. 3: Reversal of the Overheated Medium; Ch. 4: The Gadget Lover: Narcissus as Narcosis; Ch. 5: Hybrid Energy: Les Liaisons Dangereuses; Ch. 6: Media as Translators; Ch. 7: Challenge and Collapse: The Nemesis of Creativity (Part II) Ch. 8: The Spoken Word: Flower of Evil; Ch. 9: The Written Word: An Eye for an Ear; Ch. 10: Roads and Paper Routes; Ch. 11: Number: Profile of the Crowd; Ch. 12: Clothing: Our Extended Skin; Ch. 13: Housing: New Look and New Outlook; Ch. 14: Money: The Poor Man's Credit Card; Ch. 15: Clocks: The Scent of Time; Ch. 16: The Print: How to Dig It; Ch. 17: Comics: Mad Vestibule to TV;

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