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Understanding media : the extensions of man

Author: Marshall McLuhan; Lewis H Lapham
Publisher: Cambridge, Mass. : MIT Press, 1994.
Edition/Format:   Print book : English : First MIT Press edition, 1994View all editions and formats
Database:WorldCat
Summary:
Analyzes how language, speech and technology shape human behavior in the era of mass communication.
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Document Type: Book
All Authors / Contributors: Marshall McLuhan; Lewis H Lapham
ISBN: 0262631598 9780262631594
OCLC Number: 30734000
Notes: "This reissue ... marks the thirtieth annivesary (1964-1994) of Marshall McLuhan's classic exposé on the state of the then-emerging phenomenon of mass media. ... In a new introduction ... Harper's editor Lewis H. Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century."--Back cover.
Seventh printing, 1998.
Description: xxiii, 365 pages ; 23 cm
Contents: Medium is the message --
Media hot and cold --
Reversal of the overheated medium --
The gadget lover: Narcissus as narcosis --
Hybrid energy: les liaisons dangereuses --
Media as translators --
Challenge and collapse: the nemesis of creativity --
The spoken word: flower of evil? --
The written word: an eye for an ear --
Roads and paper routes --
Number: profile of the crowd --
Clothing: our extended skin --
Housing: new look and new outlook --
Money: the poor man's credit card --
Clocks: the scent of time --
The print: how to dig it --
Comics: Mad vestibule to TV --
The printed word: architect of nationalism --
Wheel, bicycle, and airplane --
The photograph: the brothel-without-walls --
Press: government by news leak --
Motorcar: the mechanical bride --
Ads: keeping upset with the Joneses --
Games: the extensions of man --
Telegraph: the social hormone --
The typewriter: into the age of the iron whim --
The telephone: sounding brass or tinkling symbol? --
The phonograph: the toy that shrank the national chest --
Movies: the reel world --
Radio: the tribal drum --
Television: the timid giant --
Weapons: war of the icons --
Automation: learning a living.
Other Titles: Extensions of man
Responsibility: Marshall McLuhan ; introduction by Lewis H. Lapham.

Abstract:

Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about  Read more...

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...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass Read more...

 
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