RT Dissertation/Thesis DB /z-wcorg/ DS http://worldcat.org ID 715074720 LA English T1 Understanding "opportunity recognition process" in entrepreneurship, and consideration of whether serial entrepreneurs undertake opportunity recognition better than novice entrepreneurs A1 Rhima, Peter Odiri., PB Hope International University PP Fullerton, CA YR 2006 AB This research study is designed to improve general understanding of how entrepreneurs recognize opportunity, and in particular whether serial entrepreneurs undertake opportunity recognition better than novice entrepreneurs. In today's society, some individuals recognize viable business opportunities where many others see only problems, or even worse, nothing at all. Opportunities are everywhere, yet many people do not see them. Entrepreneurs, however, have the capacity to see what others do not see. Based on a theoretical framework established at the Cambridge University, Judge Business School-Center for International Business Management and research, we developed an electronic survey instrument to better understand how serial entrepreneurs recognize opportunities more than others, which is used in our analysis to isolate the most important cognitive habits reported by serial entrepreneurs. The target group of our research was entrepreneurs in the Southern California region who agreed to respond to a web based survey. Our conclusion, on the basis of this limited study, serial entrepreneurs reported higher level of tolerance for risk taking, a greater appreciation for the value of new technology and a higher priority towards achieving financial success. This analysis is significant because it highlights the crucial patterns of thoughts associated with successful serial entrepreneurs. We expect this research will eventually contribute to improved training of opportunity recognition for potential entrepreneurs by adding to the international literature on this topic.