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Understanding public opinion

Author: Barbara Norrander; Clyde Wilcox
Publisher: Washington, D.C. : CQ Press, ©2002.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:
"Understanding Public Opinion, edited by Barbara Norrander and Clyde Wilcox, is a collection of original essays that explores the sources, content, and effects of American public opinion at the close of the twentieth century. The book examines the diversity in contemporary public opinion research by focusing on questions such as where attitudes and opinions come from, how they are organized, how they affect an  Read more...
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Document Type: Book
All Authors / Contributors: Barbara Norrander; Clyde Wilcox
ISBN: 1568026250 9781568026251
OCLC Number: 48170693
Description: xviii, 405 pages : illustrations ; 23 cm
Contents: Introduction: the diverse paths to understanding public opinion / Clyde Wilcox and Barbara Norrander --
pt. 1. The causes of public attitudes. It's the context, situation, and question, stupid: the gender basis of public opinion / Virginia Sapiro ; Giving advertising a bad name: the effect of political ads on commercial advertising / Shanto Iyengar and Markus Prior ; This side of Jordan: Black churches and partisan political attitudes / Allison Calhoun-Brown ; Latino public opinion / Carole Jean Uhlaner and F. Chris Garcia --
pt. 2. Issue attitudes. The structure of racial attitudes: issue pluralism and the changing American dilemma / Edward G. Carmines and Paul M. Sniderman ; Of moods and morals: the dynamics of opinion on abortion and gay rights / Clyde Wilcox and Barbara Norrander ; American foreign policy and public opinion in a new era: eleven propositions / John Mueller --
pt. 3. Organization of attitudes. Core values and political attitudes / William G. Jacoby ; Ideological realignment and U.S. congressional elections / Alan I. Abramowitz and Kyle L. Saunders --
pt. 4. Electoral connections. Who bowls? The (un)changing stratification of participation / Henry E. Brady [and others] ; Public opinion, economic issues, and the vote: are presidential elections "all about the Benjamins"? / Paul R. Brewer --
pt. 5. Governmental connections. Manipulating public opinion / Kathleen M. McGraw ; Trust in local governments / Wendy M. Rahn and Thomas J. Rudolph ; The people's craving for unselfish government / John R. Hibbing ; Public support for post-communist transitions in central and eastern Europe and the former Soviet Union / William Mishler and Richard Rose.
Responsibility: edited by Barbara Norrander, Clyde Wilcox.

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Expands on any topics of any public opinion course, which captures the multiplicity of view.  Read more...

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    schema:reviewBody ""Understanding Public Opinion, edited by Barbara Norrander and Clyde Wilcox, is a collection of original essays that explores the sources, content, and effects of American public opinion at the close of the twentieth century. The book examines the diversity in contemporary public opinion research by focusing on questions such as where attitudes and opinions come from, how they are organized, how they affect an individual's political participation and vote choice, what forms the content of public opinion, and what impact public opinion has on the president, Congress, and the Supreme Court." "The chapters, written by leading scholars, present research that exposes readers to both the substance of American public opinion and the process of that research. They reveal how social scientists approach a question, what the research looks like, and how conclusions are derived."--BOOK JACKET." ;
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