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Understanding the consumer : a psychological approach

Author: David A Statt
Publisher: Houndmills, Basingstoke, Hampshire : Macmillan, 1997.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
This book is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted, such as personality and lifestyle effects.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: David A Statt
ISBN: 0333660633 9780333660638 0333660625 9780333660621
OCLC Number: 36986861
Description: xvi, 332 pages : illustrations ; 24 cm
Contents: List of Figures.- List of Tables.- Preface.- Acknowledgements.- PART 1: THE CONSUMER IN CONTEXT People as Consumers; Market Segmentation; New Products and Innovations.- PART 2: THE INDIVIDUAL PERSPECTIVE Perception; Personality; Learning; Motivation.- PART 3: THE SOCIAL PERSPECTIVE Family Influences; Social and Developmental Influences; The Influence of Small Groups; The Influence of Social Class; Cultural Influences; Attitudes.-PART 4: CONSUMER DECISION MAKING Communication and Persuasion; Approaching a Decision; The Decision and Its Consequences; The Organization as Purchaser.- PART 5: CONSUMERISM Consumer Awareness; The Future Consumer.
Responsibility: David A. Statt.

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It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping  Read more...

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