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|All Authors / Contributors:||
Bruce David Keillor
|ISBN:||9781440803017 1440803013 9781440803024 1440803021|
|Description:||x, 180 pages ; 25 cm|
|Contents:||The international business environment : an overview and newer perspectives (complexities and choices) --
Dealing with the social and cultural aspects of a new market --
Managing the physical environment : market selection and market entry --
The economic environment: a business perspective --
The political and legal environment : dealing with new markets and new rules --
The global competitive environment : playing to win.
|Responsibility:||Bruce D. Keillor.|
"In addition to practitioners, the book would be useful to students and professors. Summing Up: Recommended." - Choice