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Understanding the global market : navigating the international business environment

Author: Bruce David Keillor
Publisher: Santa Barbara, Calif. : Praeger, ©2013.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering entering an overseas market."--Provided by publisher.
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Document Type: Book
All Authors / Contributors: Bruce David Keillor
ISBN: 9781440803017 1440803013 9781440803024 1440803021
OCLC Number: 798617184
Description: x, 180 pages ; 25 cm
Contents: The international business environment : an overview and newer perspectives (complexities and choices) --
Dealing with the social and cultural aspects of a new market --
Managing the physical environment : market selection and market entry --
The economic environment: a business perspective --
The political and legal environment : dealing with new markets and new rules --
The global competitive environment : playing to win.
Responsibility: Bruce D. Keillor.

Abstract:

This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering  Read more...

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"In addition to practitioners, the book would be useful to students and professors. Summing Up: Recommended." - Choice

 
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