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Understanding the physician

Author: Mike Owen
Publisher: London : Henry Stewart Talks, 2009.
Series: Henry Stewart talks., Biomedical & life sciences collection., Pharmaceutical marketing : latest insights, challenges, solutions and trends.
Edition/Format:   eVideo : Clipart/images/graphics : EnglishView all editions and formats
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Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Mike Owen
OCLC Number: 431951390
Notes: Animated audio-visual presentation with synchronized narration.
Title from title frames.
Description: 1 streaming video file (42 min.).
Contents: The world of the physician and the role that research can play in uncovering this world --
Understanding the beliefs and motivations of the physician --
Approaches and techniques that help us explore the beliefs and motivations of physicians --
Analysis and interpretation of the information we gather --
Using our research to help market brands more effectively.
Series Title: Henry Stewart talks., Biomedical & life sciences collection., Pharmaceutical marketing : latest insights, challenges, solutions and trends.
Responsibility: Mike Owen.
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