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Understanding the retail customer

Author: Jonathan Banks
Publisher: London : Henry Stewart Talks, 2009.
Series: Henry Stewart talks., Marketing & management collection., Latest thinking in retail marketing
Edition/Format:   eVideo : Clipart/images/graphics : English
Database:WorldCat
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Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Jonathan Banks
OCLC Number: 611614276
Notes: Animated audio-visual presentation with synchronized narration.
Title from title frames.
Description: 1 streaming video file (28 min.) : digital, mono., SWF file, sd. col.
Details: Mode of access: World Wide Web.; System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+.
Contents: What are consumers concerned with and how does that impact their grocery purchasing? --
Four megatrends --
Retail trends --
Grocery store differentiators and the drivers of store equity --
Discussion of the importance of price, private label and the rise of the discounters
Series Title: Henry Stewart talks., Marketing & management collection., Latest thinking in retail marketing
Responsibility: Jonathan Banks.
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Linked Data


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