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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/43751834 Title: Underwriting 101 : selling college radio Author: Shyrl L Plum Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 2000. ISBN/ISSN: 0805836527 9780805836523 OCLC:43751834

  
  

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Subjects

• Selling -- Radio advertising.
• Radio advertising -- United States.
• College radio stations -- United States.
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Similar Items

Underwriting 101 : selling college radio

Author:	Shyrl L Plum
Publisher:	Mahwah, N.J. : Lawrence Erlbaum Associates, 2000.
Series:	LEA's communication series.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	This introductory media sales book serves as a step-by-step manual to assist students in attaining sales proficiency and confidence. The text is organized into 15 chapters and features assignments and handout materials throughout.  Read more...
Rating:	(not yet rated) 0 with reviews - Be the first.