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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/36695186 Title: Undressing the ad : reading culture in advertising Author: Katherine Toland Frith Publisher: New York : Peter Lang, ©1997. ISBN/ISSN: 0820437557 9780820437552 OCLC:36695186

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Undressing the ad : reading culture in advertising

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Undressing the ad : reading culture in advertising

Author:	Katherine Toland Frith
Publisher:	New York : Peter Lang, ©1997.
Series:	Counterpoints (New York, N.Y.), v. 54.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	"Undressing the Ad aims to empower readers to become media literate through the work of deconstructing the consumer culture that surrounds them. By introducing critical scholarship on advertising in a way that is accessible, the book attempts to show how issues of race, class, and gender are expressed in contemporary advertising. The readings in this book take a decidedly critical political perspective and explore Read more...
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Genre/Form:	Aufsatzsammlung
Additional Physical Format:	Online version: Undressing the ad. New York : Peter Lang, c1997 (OCoLC)605328972
Document Type:	Book
All Authors / Contributors:	Katherine Toland Frith Find more information about:
ISBN:	0820437557 9780820437552
OCLC Number:	36695186
Description:	xvi, 250 p. : ill. ; 23 cm.
Contents:	Undressing the ad: reading culture in advertising / Katherine T. Frith -- Finding the path to signification: undressing a Nissan Pathfinder direct mail package / Elizabeth Pauline Lester -- Sponsorship, globalization, and the Summer Olympics / Matthew P. McAllister -- The Paco man and what is remembered; new readings of a hybrid language / Morris B. Holbrook and Barbara B. Stern -- As soft as straight gets; African American women and mainstream beauty standards in haircare advertising / Ernest M. Mayes -- We can't duck the issue; imbedded advertising in the motion pictures / Linda K. Fuller -- Ideology in public service advertisements / Chemi Montes-Armenteros -- The cultural politics of prevention: reading anti-drug PSAs / Michael J. Ludwig -- The diesel jeans and workwear advertising campaign and the commodification of resistance / Daniel R. Nicholson -- Cultural capital; the cultural economy of U.S. advertising / Christian Vermehren -- The secret of my desire: gender, class, and sexuality in lingerie catalogs / Angharad N. Valdivia.
Series Title:	Counterpoints (New York, N.Y.), v. 54.
Responsibility:	edited by Katherine Toland Frith.

Abstract:

"Undressing the Ad aims to empower readers to become media literate through the work of deconstructing the consumer culture that surrounds them. By introducing critical scholarship on advertising in a way that is accessible, the book attempts to show how issues of race, class, and gender are expressed in contemporary advertising. The readings in this book take a decidedly critical political perspective and explore how representation in advertising upholds certain economic and political structures and subverts others, and exposes the myth that advertisements are merely messages aimed at selling goods and services. Rather they are texts that shape contemporary culture and shape our images of ourselves."--BOOK JACKET.

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