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Unit Pricing : Empirical Investigations of its Influences at the Product and Retailer Levels.

Author: Lena Himbert
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden, 2016.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Himbert, Lena.
Unit Pricing : Empirical Investigations of its Influences at the Product and Retailer Levels.
Wiesbaden : Springer Fachmedien Wiesbaden, ©2016
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Lena Himbert
ISBN: 9783658134761 3658134763
OCLC Number: 950466228
Notes: 4.3 Implications for Retailers, Research and Legislature.
Description: 1 online resource (317 pages)
Contents: Foreword; Preface; Table of Content; List of Figures; List of Tables; List of Abbreviations and Acronyms; List of Symbols; 1 Introduction; 1.1 Motivation; 1.2 Objective and Research Questions; 1.3 Structure; 2 Categorization and Review of Unit Price Research; 2.1 Legislation and the Importance of Unit Prices in the Marketplace; 2.1.1 Package Downsizing; 2.1.2 Quantity Discounts; 2.1.3 Quantity Surcharges; 2.2 Categorization of Unit Price Literature; 2.2.1 Overview Behavioral Pricing Literature; 2.2.1.1 Price Information Awareness; 2.2.1.2 Price Information Evaluation. 2.2.1.2.1 Price Thresholds2.2.1.2.2 Reference Prices; 2.2.1.2.3 Further Concepts of the Price Evaluation Phase; 2.2.1.3 Price Information Storage; 2.2.2 Classification of Unit Price Literature; 2.2.2.1 Unit Price Awareness; 2.2.2.2 Unit Price Evaluation; 2.2.2.2.1 Unit Price Comprehension; 2.2.2.2.2 Unit Price Usage; 2.2.2.2.3 Consumer Reaction; 2.2.2.3 Unit Price Storage; 3 Previous Research and Theoretical Background; 3.1 Previous Research in Relevant Fields of Research; 3.1.1 Framing of Quantitative Information; 3.1.2 Price-Quality Relationship; Price as Single-Cue; Multi-Cue Studies. Consumer-related moderatorsProduct-Related Moderators; Retailer-Related Moderators; Study Design-Related Moderators; Influence of Unit Prices on Quality Perception; 3.1.3 Store Price Image; 3.2 Theoretical Background; 3.2.1 Unit Price Usage; 3.2.2 Influence of Unit Price Format on Price-Level Perception; 3.2.3 Influence of Unit Price Format on Quality Perception; 3.2.4 Influence of Unit Prices on Store Price Image; 4 Development and Empirical Testing of Hypotheses; 4.1 Influence of the Unit Price at the Product Level; 4.1.1 Hypotheses Development; 4.1.2 Experiment 1: Unpackaged Goods. 4.1.2.1 Pretest 14.1.2.2 Pretest 2; 4.1.2.3 Methodology; 4.1.2.4 Data Collection; 4.1.2.5 Results; 4.1.2.5.1 Evaluation of Construct Quality; 4.1.2.5.2 Product Category Salami; 4.1.2.5.3 Product Category Tomatoes; 4.1.3 Experiment 2: Pre-Packaged Goods; 4.1.3.1 Pretest 1; 4.1.3.2 Pretest 2; 4.1.3.3 Methodology; 4.1.3.4 Data collection; 4.1.3.5 Results; 4.1.3.5.1 Evaluation of construct quality; 4.1.3.5.2 Product Category Jam; 4.1.3.5.3 Product Category Wall Paint; 4.1.4 Discussion; 4.2 Influence of the Unit Price at the Retailer Level; 4.2.1 Hypotheses Development; Price Processibility. Price PerceptibilityEvaluation Certainty; Price-Level Perception; Unit Price Prominence; Value-for-money perception; Shopping intention; 4.2.2 Experiment 3: Influence of Unit Price on Store Price Image; 4.2.2.1 Pretest; 4.2.2.2 Methodology; 4.2.2.3 Data Collection; 4.2.2.4 Results; 4.2.2.4.1 Evaluation of Construct Quality; 4.2.2.4.2 Testing of Hypotheses; 4.2.3 Experiment 4: Influence of Unit Price Prominence on Store Price Image; 4.2.3.1 Methodology; 4.2.3.2 Data Collection; 4.2.3.3 Results; 4.2.3.1.1 Evaluation of Construct Quality; 4.2.3.1.2 Testing of Hypotheses; 4.2.4 Discussion.

Abstract:

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With a series of experiments, Lena Himbert highlights the influence of the unit price s unit of measure on the consumer s price-level perception and quality perception. Furthermore, this thesis shows that the unit price availability and prominence influences the consumer s store price image. When shopping for pre-packaged products, consumers are offered a variety of product and price information at the point of purchase. The unit price represents price information given to the consumer for which the factor package size is removed and thereby lowers the information load for consumers in the shopping situation. However, retailers have considerable leeway concerning the unit price format. Aspects that can be varied are for example the unit of measure (e.g., price per kg vs price per 100 g) or font size. There is little to no previous research that gives advice to retailers how they should indicate the unit price on the price label. "

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