RT Book, Whole DB /z-wcorg/ DS http://worldcat.org ID 551272605 LA English T1 Universal principles of design A1 Lidwell, William., Holden, Kritina., Butler, Jill., PB Rockport PP Berverly, Mass. YR 2010 SN 9781592535873 1592535879 AB Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work?until now. Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20? rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.