RT Book, Whole DB /z-wcorg/ DS http://worldcat.org ID 52127464 LA English T1 Universal principles of design A1 Lidwell, William., Holden, Kritina., Butler, Jill., PB Rockport PP Gloucester, Mass. YR 2003 SN 1592530079 9781592530076 AB "Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is actually the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to search through different references and resources to find the information and know-how required to make a design work -- until now. Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of the concepts applied in practice. From the "80/20 rule" to "chunking," from "baby-face bias" to "Ockham's razor," and from "self-similarity" to "storytelling," readers will expand their knowledge of 100 common design concepts. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise. Book jacket."--Jacket.