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Universal principles of design

Author: William Lidwell; Kritina Holden; Jill Butler
Publisher: Gloucester, Mass. : Rockport, ©2003.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is actually the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to search through different references and resources to find the information and know-how required to make a design work --  Read more...
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Genre/Form: Dictionaries
Dictionnaires anglais
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: William Lidwell; Kritina Holden; Jill Butler
ISBN: 1592530079 9781592530076
OCLC Number: 52127464
Notes: "100 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design."
Description: 216 p. : ill. (some col.), map ; 27 cm.
Contents: How can I influence the way a design is perceived? --
How can I help people learn from a design? --
How can I enhance the usability of a design? --
How can I increase the appeal of a design? --
How can I make better design decisions?
Responsibility: William Lidwell, Kritina Holden, Jill Butler.
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Abstract:

"Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is actually the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to search through different references and resources to find the information and know-how required to make a design work -- until now. Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of the concepts applied in practice. From the "80/20 rule" to "chunking," from "baby-face bias" to "Ockham's razor," and from "self-similarity" to "storytelling," readers will expand their knowledge of 100 common design concepts. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise. Book jacket."--BOOK JACKET.

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