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The unpublished David Ogilvy

Author: David Ogilvy; Joel Raphaelson
Publisher: London : Sidgwick & Jackson Ltd., 1988.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
“In this delightfully illustrated and designed volume, more than 80 selections from David Ogilvy's private papers give a remarkably candid glimpse of the spirited, sharply ironic--and very wise--private man behind the public image.”--Publisher's description.
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Document Type: Book
All Authors / Contributors: David Ogilvy; Joel Raphaelson
ISBN: 0283996153 9780283996153
OCLC Number: 59793582
Description: 178 pages ; 23 cm
Contents: Early Years --
Notes, memos, and letters --
Lists --
Speeches and papers --
“Principles of management” and "corporate culture" --
“Leadership: the forgotten factor in management” --
David Ogilvy at 75: an interview at his home in France --
Chronology of David Mackenzie Ogilvy.
Responsibility: David Ogilvy ; edited by Joel Raphaelson.

Abstract:

“In this delightfully illustrated and designed volume, more than 80 selections from David Ogilvy's private papers give a remarkably candid glimpse of the spirited, sharply ironic--and very wise--private man behind the public image.”--Publisher's description.

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