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Unwired business : cases in mobile business

Author: Stuart Barnes; Eusebio Scornavacca
Publisher: Hershey PA : IRM Press, ©2006.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"This book provides practical case studies of the planning, implementation and use of mobile and wireless data solutions in modern business"--Provided by publisher.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Unwired business.
Hershey PA : IRM Press, ©2006
(DLC) 2005020634
(OCoLC)61169685
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Stuart Barnes; Eusebio Scornavacca
ISBN: 1591406668 9781591406662 1591406641 9781591406648 159140665X 9781591406655
OCLC Number: 62279933
Description: 1 online resource (1 volume)
Contents: ""Table of Contents""; ""Preface""; ""Section I Consumer Applications of M-Business""; ""Chapter I Mobile Innovation and the Music Business in Japan: The Case of Ringing Tone Melody (“Chaku-Mero�)""; ""Chapter II Strategic Implications of M-Banking Services in Japan""; ""Chapter III Buongiorno! MyAlert: Creating a Market to Develop a Mobile Business""; ""Chapter IV Customer Perceptions Towards Mobile Games Delivered via the Wireless Application Protocol""; ""Chapter V Barcode Applications for M-Business""; ""Section II Mobile Marketing"" ""Chapter VI Mobile Advertising: A European Perspective""""Chapter VII Key Issues in Mobile Marketing: Permission and Acceptance""; ""Chapter VIII Consumer Perceptions and Attitudes Towards Mobile Marketing""; ""Section III Organizational Applications of M-Business""; ""Chapter IX How Mobile Technologies Enable Best Business Practice: A Case in the Fine-Paper Industry""; ""Chapter X Bringing the Enterprise System to the Front Line: Intertwining Computerised and Conventional Communication at BT Europe""; ""Chapter XI Wireless Sales Force Automation in New Zealand"" ""Chapter XII A Mobile Portal Solution for Knowledge Management""""Section IV Mobile Applications in Healthcare""; ""Chapter XIII M-Health: A New Paradigm For Mobilizing Healthcare Delivery""; ""Chapter XIV A Prehospital Database System For Emergency Medical Services""; ""Chapter XV Adoption of Mobile E-Health Service: A Professional Medical SMS News Service in Finland""; ""Chapter XVI Outcomes of Introducing a Mobile Computing Application in a Healthcare Setting""; ""Section V Mobile Technologies in International Markets"" ""Chapter XVII Market Configuration and the Success of Mobile Services: Lessons from Japan and Finland""""Chapter XVIII Digital Multimedia Broadcasting (DMB) in Korea: Convergence and Its Regulatory Implications""; ""About the Authors""; ""Index""
Responsibility: Stuart Barnes and Eusebio Scornavacca, editors.
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Aimed to provide a source of high quality practical case studies of the planning, implementation and use of mobile and wireless data solutions in modern business, this book provides an analyses of  Read more...

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