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Up the agency : the funny business of advertising

Author: Peter Mayle
Publisher: New York : St. Martin's Press, 1993.
Edition/Format:   Book : Biography : English : 1st U.S. edView all editions and formats
Database:WorldCat
Summary:
Mayle, a former executive in advertising in New York and London, describes the perfect ad man, the frenzy and desperation of putting together a new campaign, the treachery of the fickle product-buying public, and other aspects of "the agency."
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Named Person: Peter Mayle; Peter Mayle
Material Type: Biography
Document Type: Book
All Authors / Contributors: Peter Mayle
ISBN: 0312099304 9780312099305
OCLC Number: 28374323
Description: x, 142 p. ; 22 cm.
Responsibility: Peter Mayle.

Abstract:

Mayle, a former executive in advertising in New York and London, describes the perfect ad man, the frenzy and desperation of putting together a new campaign, the treachery of the fickle product-buying public, and other aspects of "the agency."

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