skip to content
Upside-down marketing : turning your ex-customers into your best customers Preview this item
ClosePreview this item
Checking...

Upside-down marketing : turning your ex-customers into your best customers

Author: George R Walther
Publisher: New York : McGraw-Hill, ©1994.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

This guide to winning back former customers shows how to reach people whose buying activity has tapered off or stopped, and convert them into the company's best customers. Each chapter contains  Read more...

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: George R Walther
ISBN: 0070680477 9780070680470 0070680485 9780070680487
OCLC Number: 29549571
Notes: Includes index.
Description: xix, 209 pages ; 24 cm
Contents: Introduction: The Conveyor Belt Analogy --
pt. 1. Getting Customers Back on the Belt. 1. Changing Shouts to Touts. 2. Pay Up or Kiss Off. 3. The Silence Is Killing You --
pt. 2. Keeping Customers on the Belt. 4. Know Thy Customer. 5. The Critical Value of Staying in Touch. 6. Strengthening Partnerships by Meeting Needs --
pt. 3. Getting Customers on the Belt. 7. Al Dente Prospecting and Qualifying. 8. Time Is of the Essence. 9. Selling --
Breathing Life into Relationships.
Responsibility: George R. Walther.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/29549571> # Upside-down marketing : turning your ex-customers into your best customers
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "29549571" ;
   library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/1378811881#Topic/klantgerichtheid> ; # Klantgerichtheid
   schema:about <http://id.worldcat.org/fast/1103833> ; # Sales management
   schema:about <http://id.loc.gov/authorities/subjects/sh2008117646> ; # Customer services--Management
   schema:about <http://id.loc.gov/authorities/subjects/sh85081339> ; # Marketing--Management
   schema:about <http://id.worldcat.org/fast/1010209> ; # Marketing--Management
   schema:about <http://dewey.info/class/658.8/e20/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/1378811881#Topic/marketing> ; # Marketing
   schema:about <http://id.worldcat.org/fast/885552> ; # Customer services--Management
   schema:bookFormat bgn:PrintBook ;
   schema:copyrightYear "1994" ;
   schema:creator <http://experiment.worldcat.org/entity/work/data/1378811881#Person/walther_george_r> ; # George R. Walther
   schema:datePublished "1994" ;
   schema:description "Introduction: The Conveyor Belt Analogy -- pt. 1. Getting Customers Back on the Belt. 1. Changing Shouts to Touts. 2. Pay Up or Kiss Off. 3. The Silence Is Killing You -- pt. 2. Keeping Customers on the Belt. 4. Know Thy Customer. 5. The Critical Value of Staying in Touch. 6. Strengthening Partnerships by Meeting Needs -- pt. 3. Getting Customers on the Belt. 7. Al Dente Prospecting and Qualifying. 8. Time Is of the Essence. 9. Selling -- Breathing Life into Relationships."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/1378811881> ;
   schema:inLanguage "en" ;
   schema:name "Upside-down marketing : turning your ex-customers into your best customers"@en ;
   schema:productID "29549571" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/29549571#PublicationEvent/new_york_mcgraw_hill_1994> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/1378811881#Agent/mcgraw_hill> ; # McGraw-Hill
   schema:workExample <http://worldcat.org/isbn/9780070680470> ;
   schema:workExample <http://worldcat.org/isbn/9780070680487> ;
   umbel:isLike <http://bnb.data.bl.uk/id/resource/GB9448819> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/29549571> ;
    .


Related Entities

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
   schema:name "New York" ;
    .

<http://experiment.worldcat.org/entity/work/data/1378811881#Person/walther_george_r> # George R. Walther
    a schema:Person ;
   schema:familyName "Walther" ;
   schema:givenName "George R." ;
   schema:name "George R. Walther" ;
    .

<http://id.loc.gov/authorities/subjects/sh2008117646> # Customer services--Management
    a schema:Intangible ;
   schema:name "Customer services--Management"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85081339> # Marketing--Management
    a schema:Intangible ;
   schema:name "Marketing--Management"@en ;
    .

<http://id.worldcat.org/fast/1010209> # Marketing--Management
    a schema:Intangible ;
   schema:name "Marketing--Management"@en ;
    .

<http://id.worldcat.org/fast/1103833> # Sales management
    a schema:Intangible ;
   schema:name "Sales management"@en ;
    .

<http://id.worldcat.org/fast/885552> # Customer services--Management
    a schema:Intangible ;
   schema:name "Customer services--Management"@en ;
    .

<http://worldcat.org/isbn/9780070680470>
    a schema:ProductModel ;
   schema:isbn "0070680477" ;
   schema:isbn "9780070680470" ;
    .

<http://worldcat.org/isbn/9780070680487>
    a schema:ProductModel ;
   schema:isbn "0070680485" ;
   schema:isbn "9780070680487" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.