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The upside of irrationality : the unexpected benefits of defying logic at work and at home

Author: Dan Ariely
Publisher: New York : Harper, 2010.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
How can confusing directions actually help us? Why can large bonuses make CEOs less productive? Why is there such a big difference between what we think will make us happy and what really makes us happy? In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising  Read more...
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Document Type: Book
All Authors / Contributors: Dan Ariely
ISBN: 9780061995033 0061995037 9780062004871 0062004875 9780007354771 0007354770 9780007354764 0007354762
OCLC Number: 464593990
Description: xi, 334 pages : illustrations ; 24 cm
Contents: Lessons from procrastination and medical side effects --
Paying more for less : why big bonuses don't always work --
The Meaning of labor : what Legos can teach us about the joy of work --
The IKEA effect : why we overvalue what we make --
The Not-invented here bias : why "my" ideas are better than "yours" --
The Case for revenge : what makes us seek justice? --
On adaptation : why we get used to things (but not all things, and not always) --
Hot or not? : adaptation, assortative mating, and the beauty market --
When a market fails : an example from online dating --
On empathy and emotion : why we respond to one person who needs help but not to many --
The Long-term effects of short-term emotions : why we shouldn't act on our negative feelings --
Lessons from our irrationalities : why we need to test everything.
Responsibility: Dan Ariely.
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Abstract:

Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our  Read more...

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Praise for Predictably Irrational: 'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would Read more...

 
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