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The upstart guide to owning and managing a bed & breakfast

Author: Lisa Rogak
Publisher: Dover, N.H. : Upstart Pub., ©1995.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Lisa Rogak
ISBN: 0936894652 9780936894652
OCLC Number: 30892637
Notes: Includes index.
Description: x, 214 p. : ill. ; 23 cm.
Contents: Preface --
1. Opportunities --
Green Hill Farm --
Business definition --
Typical business day --
Current business environment --
Primary products --
Related products and services --
B&B niches --
How your lifestyle will change --
Income and profit potential --
Risk potential --
Action guidelines --
B&B profile : Mari's Bed & Breakfast --
2. Requirements --
Assessing your personal goals --
Assessing your personal values --
Assessing your financial goals --
Assessing your risk tolerance --
Tools and equipment --
Financial requirements --
Skill requirements --
Attitude requirements --
Your assets and liabilities --
Using technology to succeed --
Action guidelines --
B&B profile : the Wood's House --
3. Resources --
Your own experiences --
Researching customer needs --
Trade associations --
Consultants --
Courses and seminars --
Books --
Magazines and trade journals --
Suppliers --
Small Business Administration --
Other small business organizations --
Action guidelines --
B&B profile: MeadowHaven B&B --
4. Planning --
Planning to success --
Unplanned failure --
Envisioning your B&B --
Writing your business plan --
Writing your marketing plan --
Starting your B&B from scratch --
Buying a B&B --
Evaluating an opportunity --
Action guidelines 5. Starting up --
How to test your business idea --
Selecting your business name --
Registering your business --
Licenses and permits --
Choosing a legal structure --
Do you need an attorney? --
Do you need an accountant? --
Insurance and bonds --
Action guidelines --
B&B profiles : the Book and Blanket B&B --
6. Operations --
Estimating operating costs --
Keeping good records --
Pricing your rooms --
Accounting basics --
Your daily tasks --
Hiring employees --
Working with suppliers --
Understanding taxes --
Action guidelines --
B&B profile : Broadview Farm Bed & Breakfast --
7. marketing --
The purpose of marketing --
Defining your customers --
Finding prospects --
Cloning and keeping good customers --
Finding the time --
Advertising on a budget --
Publicity --
Guidebooks --
Reservation service --
Promotional materials --
Beyond your traditional markets --
The 14 most commonly asked marketing questions --
Don't let this happen to you --
Action guidelines --
B&B profile : Bed & Breakfast/Chicago, Inc. --
8. Finances --
Profits and losses --
Improving cash flow --
Keeping track of your money --
Developing your credit --
Working with suppliers --
Borrowing money --
How to raise additional capital --
How to give credit to customers --
Action guidelines --
B&B profile : Windmill Ranch --
9. Growth --
The problems of business growth --
How to solve business problems --
Managing employees for efficiency --
Business alliances --
Secret of success --
Four typical problems and solutions --
Reality check --
When to quit --
Action guidelines --
B&B profile : St. Mary's Glacier B&B --
appendix A. Sample business plan --
appendix B. Sample marketing plan --
Resources for small business --
Index.
Other Titles: Owning and managing a bed & breakfast
Bed & breakfast
Responsibility: Lisa Angowski Rogak.
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