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| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Victor J Tremblay; Carol Horton Tremblay |
| ISBN: | 9780262512633 0262512637 |
| OCLC Number: | 262881419 |
| Notes: | Originally published: 2005. |
| Description: | xv, 379 p. : ill. ; 24 cm. |
| Contents: | Basic demand and cost conditions -- Industry concentration -- The leading mass-producing brewers -- Imports and domestic speciality brewers -- Product and brand proliferation -- Strategic behavior: price, advertising, merger, and other strategies -- Economic performance -- Public policy issues -- Concluding remarks, forecasts, and directions for future research. |
| Other Titles: | US brewing industry |
| Responsibility: | Victor J. Tremblay and Carol Horton Tremblay. |
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Publisher Synopsis
"An extremely useful book that business historians, industry executives, and corporate analysts undoubtedly will consult, while students of applied economics, business strategy, and organization theory will find in it much to support their work." Terence R. Gourvish Enterprise & Society Read more...
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