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The U.S. brewing industry : data and economic analysis
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The U.S. brewing industry : data and economic analysis

Author: Victor J Tremblay; Carol Horton Tremblay
Publisher: Cambridge, Mass. ; London : MIT, 2009.
Edition/Format:   Book : EnglishView all editions and formats
Summary:

A definitive study that uses a blend of theory, history, and data to analyze the evolution of the US brewing industry; draws on theoretical tools of industrial organization, game theory, and  Read more...

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Details

Document Type: Book
All Authors / Contributors: Victor J Tremblay; Carol Horton Tremblay
ISBN: 9780262512633 0262512637
OCLC Number: 262881419
Notes: Originally published: 2005.
Description: xv, 379 p. : ill. ; 24 cm.
Contents: Basic demand and cost conditions --
Industry concentration --
The leading mass-producing brewers --
Imports and domestic speciality brewers --
Product and brand proliferation --
Strategic behavior: price, advertising, merger, and other strategies --
Economic performance --
Public policy issues --
Concluding remarks, forecasts, and directions for future research.
Other Titles: US brewing industry
Responsibility: Victor J. Tremblay and Carol Horton Tremblay.

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"An extremely useful book that business historians, industry executives, and corporate analysts undoubtedly will consult, while students of applied economics, business strategy, and organization Read more...

 
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