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U.S. governmental information operations and strategic communications : a discredited tool or user failure? : implications for future conflict

Author: Steve Tatham; Army War College (U.S.). Strategic Studies Institute,; Army War College (U.S.). Press,
Publisher: Carlisle, PA : Strategic Studies Institute and U.S. Army War College Press, 2013.
Edition/Format:   Print book : National government publication : EnglishView all editions and formats
Summary:
Through the prism of operations in Afghanistan, the author examines how the U.S. Government's Strategic Communication (SC) and, in particular, the Department of Defense's (DoD) Information Operations (IO) and Military Information Support to Operations (MISO) programs, have contributed to U.S. strategic and foreign policy objectives. It assesses whether current practice, which is largely predicated on ideas of  Read more...
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Genre/Form: Case studies
Additional Physical Format: Online version:
Tatham, Steve.
U.S. governmental information operations and strategic communications
(OCoLC)865004016
Material Type: Government publication, National government publication, Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Steve Tatham; Army War College (U.S.). Strategic Studies Institute,; Army War College (U.S.). Press,
ISBN: 158487600X 9781584876007
OCLC Number: 866804124
Notes: "December 2013."
Format not distributed to depository libraries.
Description: xiii, 80 pages : illustrations ; 23 cm
Contents: Background --
The tyranny of terminology. Information operations --
Military information support operations --
Target audience analysis --
Influence --
Strategic communication --
Case study 1. Afghanistan --
Case study 2. Pakistan --
Case study 3. Afghanistan. Background --
Methodology --
Timing --
Deliverables --
Proposed behavioral program --
The science of communication. Informational communication --
Attitudinal communication --
Behavioral communication --
The misplaced reassurance of advertisements --
Measures of effect. Achieving more for less --
TAA and strategic deterrence --
TAA and China --
The distraction of "cyber" --
Conclusions.
Other Titles: US governmental information operations and strategic communications
United States governmental information operations and strategic communications
Responsibility: Steve Tatham.

Abstract:

Through the prism of operations in Afghanistan, the author examines how the U.S. Government's Strategic Communication (SC) and, in particular, the Department of Defense's (DoD) Information Operations (IO) and Military Information Support to Operations (MISO) programs, have contributed to U.S. strategic and foreign policy objectives. It assesses whether current practice, which is largely predicated on ideas of positively shaping audiences perceptions and attitudes towards the United States, is actually fit for purpose. Indeed, it finds that the United States has for many years now been encouraged by large contractors to approach communications objectives through techniques heavily influenced by civilian advertising and marketing, which attempt to change hostile attitudes to the United States and its foreign policy in the belief that this will subsequently reduce hostile behavior. While an attitudinal approach may work in convincing U.S. citizens to buy consumer products, it does not easily translate to the conflict- and crisis-riven societies to which it has been routinely applied since September 11, 2001.

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