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Users, not customers : who really determines the success of your business

Author: Aaron Shapiro
Publisher: New York : Portfolio/Penguin, 2013.
Edition/Format:   Print book : English : Pbk. edView all editions and formats
Summary:
Shapiro helps companies build thriving digitally driven businesses. In his firm's extensive study of the Fortune 1,000, a clear pattern emerged: the most successful companies drive sales by focusing on users instead of just customers. Shapiro provides a strategic approach to refocusing business, from technology infrastructure and management to product design and marketing.
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Document Type: Book
All Authors / Contributors: Aaron Shapiro
ISBN: 9781591846314 1591846315
OCLC Number: 855862048
Notes: "Updated with a new afterword"--Cover.
Description: 241 pages : illustrations ; 22 cm
Contents: Introduction: users first --
User-centric management --
Concentric organization --
Disposable technology --
Higher-calling products --
Utility marketing --
TCPF sales --
Bilateral customer service --
Conclusion: making the shift.
Responsibility: Aaron Shapiro.

Abstract:

Shapiro helps companies build thriving digitally driven businesses. In his firm's extensive study of the Fortune 1,000, a clear pattern emerged: the most successful companies drive sales by focusing on users instead of just customers. Shapiro provides a strategic approach to refocusing business, from technology infrastructure and management to product design and marketing.

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