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The uses of media

Author: Bob MorrisMichael RosenblumTony SchwartzSam SimonPeter M SandmanAll authors
Publisher: Princeton, N.J. : Films for the Humanities & Sciences, ©1989.
Edition/Format:   VHS video : VHS tape   Visual material : EnglishView all editions and formats
Database:WorldCat
Summary:
"Examines the impact of television on the way we see ourselves as a society and explores the subliminal messages television communicates and how they influence viewers. Profiles Tony Schwartz, advertising and political media producer, to show how he uses media to influence people to vote for his sponsor and includes panelists to discuss the issue."--Container.
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Details

Genre/Form: Educational
Television
Named Person: Tony Schwartz
Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Bob Morris; Michael Rosenblum; Tony Schwartz; Sam Simon; Peter M Sandman; Mike Imerso; WNET (Television station : New York, N.Y.); Films for the Humanities (Firm)
OCLC Number: 74814084
Notes: Originally released in 1985 as a segment of the television show Currents, with the episode title, Channels of power.
Credits: Cameras, Martin L. Gross, William C. Kockler, Dorothy McGrath; videotape editor, Jody Sheff.
Cast: Tony Schwartz, Sam Simon, Peter Sandman, Mike Imerso.
Description: 1 videocassette (26 min.) : sd., col. ; 1/2 in.
Details: VHS.
Other Titles: Channels of power.
Currents (Television program)
Responsibility: produced by Michael Rosenblum ; directed by Bob Morris ; produced at WNET/Thirteen.

Abstract:

"Examines the impact of television on the way we see ourselves as a society and explores the subliminal messages television communicates and how they influence viewers. Profiles Tony Schwartz, advertising and political media producer, to show how he uses media to influence people to vote for his sponsor and includes panelists to discuss the issue."--Container.

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Linked Data


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