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Using relationship norms to create appropriate relationship value: Evidence from the credit card industry
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Using relationship norms to create appropriate relationship value: Evidence from the credit card industry

Author: Chen T.-Y.; Lin F.-J.
Edition/Format: Article Article : English
Publication:Journal of Relationship Marketing, v10 n1 (2011 01 01): 28-42
Database:Copyright 2017 Elsevier B.V. All rights reserved
Other Databases: British Library Serials
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Document Type: Article
All Authors / Contributors: Chen T.-Y.; Lin F.-J.
ISSN:1533-2667
Language Note: English
Unique Identifier: 713318231
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