RT Journal DB /z-wcorg/ DS http://worldcat.org ID 424908345 LA English T1 Using Web 2.0 for Learning in the Community A1 Mason, Robin, Rennie, Frank, PB Elsevier. 6277 Sea Harbor Drive, Orlando, FL 32887-4800. Tel: 877-839-7126; Tel: 407-345-4020; Fax: 407-363-1354; e-mail: firstname.lastname@example.org; Web site: http://www.elsevier.com YR 2007 SN 1096-7516 JF Internet and Higher Education VO 10 IS 3 SP 196 OP 203 AB This paper describes the use of a range of Web 2.0 technologies to support the development of community for a newly formed Land Trust on the Isle of Lewis, in NW Scotland. The application of social networking tools in text, audio and video has several purposes: informal learning about the area to increase tourism, community interaction, "ownership" of the Trust's website and pride in the local landscape. The paper provides background theory related to informal learning and Web 2.0 technologies and describes an innovative application of them to a sparsely populated rural community.