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Details
| Genre/Form: | Miscellanea |
|---|---|
| Document Type: | Book |
| All Authors / Contributors: |
Seth Godin; Hugh MacLeod |
| ISBN: | 9781591846109 1591846102 |
| OCLC Number: | 808415533 |
| Notes: | "An ABC for grownups"--Cover. |
| Description: | 1 v. (unpaged) : col. ill. ; 21 x 26 cm. |
| Responsibility: | Seth Godin ; illustrated by Hugh MacLeod. |
Abstract:
Suitable for hardworking adults, this book highlights twenty-six principles about treating your work as a form of art. It includes "Permission Marketing", "Purple Cow", "All Marketers are Liars", "The Dip" and "Tribes".
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