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Valuable content marketing : how to make quality content your key to success

Author: Sonja Jefferson; Sharon Tanton
Publisher: London, UK ; Philadelphia, PA : Kogan Page, 2015.
Edition/Format:   eBook : Document : English : 2nd editionView all editions and formats
Database:WorldCat
Summary:
Market a business by creating and sharing valuable content which gets the message across in the right way to attract more clients and customers.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Jefferson, Sonja.
Valuable content marketing.
London ; Philadelphia : Kogan Page, 2015
(DLC) 2015016196
(OCoLC)908311204
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Sonja Jefferson; Sharon Tanton
ISBN: 9780749473280 0749473282
OCLC Number: 914796765
Description: 1 online resource (1 volume) : illustrations
Contents: Foreword ; About the authors; Introduction; Part One Why valuable content?; Chapter 1 Buying has changed. Has your marketing caught up?; The business development challenge; Who is winning with their marketing? ; So what are these companies doing right?; The three factors transforming buyer behaviour; Take action; Chapter 2 What is valuable content and why does it win you business?; Content versus valuable content; Hang on a minute. Is this form of marketing new?; Eight reasons to love valuable content marketing; Take action; Chapter 3 Guiding principles for your valuable content Eight guiding principles for valuable content marketingTake action; Part Two What valuable content?; Chapter 4 Blogging; Some blogging back to basics; How to create a successful business blog; How to write a valuable blog article; Making your blog look good and read well; Promoting your blog articles; Blog content can be visual; Blogging Q&A; Take action; Chapter 5 Social media; Social networks: the main arenas for businesses; Which social platform is best for sharing content?; Valuable content guidelines for all social networks; The future of social networks; Take action Chapter 6 Email newslettersThe importance of keeping in contact; Email newsletters, the valuable way; Email marketing tools --
you have options; Build a community; What should your newsletter say?; Autoresponders --
a valuable addition to your email strategy; Launching your newsletter; Take action; Chapter 7 Search engine optimization; Why it's smart to get search engine savvy; How people use search engines; Use keyword research ; What search engines want from you; Design your website for search; Getting the right help with SEO; What's new for search engines?; Take action Chapter 8 Deeper written content, e-books, white papers, Slideshares and published booksStock and flow: the value of going deeper; The most valuable content of all takes work; Your deeper written content options; What to write about in your key content pieces; Deeper content demands great design; The importance of a strong landing page; Should you make people fill out a form to download your content?; Repurposing and the value of integrated content campaigns; Take action; Chapter 9 Video, audio, infographics and more; Different formats to connect with more people The rise, rise and rise of video contentAwesome animations; Wonderful webinars; The power of infographics; Podcasts for business; Online games as sales tools; Mobile apps; Mix it up; Take action; Chapter 10 Widen your reach: PR, guest blogging, events and paid advertising; The value of getting your content published in industry-leading media; Valuable content wins you PR opportunities; The etiquette of guest blogging; Events as content marketing; Paid advertising options ; Take action; Part Three How to supercharge your business with valuable content
Other Titles: How to make quality content your key to success
Responsibility: Sonja Jefferson, Sharon Tanton.

Abstract:

Market a business by creating and sharing valuable content which gets the message across in the right way to attract more clients and customers.  Read more...

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"Full of commercial arguments about why content marketing is the backbone of revenue growth, and practical tips on how to create a sustainable and effective approach to building a great content Read more...

 
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