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The value co-creation revolution

Author: Robert M Randall
Publisher: Bradford [England] : Emerald, 2013.
Series: Strategy & Leadership: Volume 41, Issue 6.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
We are now in the middle of an era when companies compete to give customers what they want, where, how, when and with whom they want it. Call it the creative economy, the social media marketing revolution or stakeholder value innovation, it's happening all around us. So this publication looks forward at how customers are engaging with leading companies to enrich the experience of developing and using products and  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Randall, Robert.
Special issue: the value co-creation revolution.
Bradford : Emerald Group Publishing Limited, ©2013
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Robert M Randall
ISBN: 9781783504725 1783504722
OCLC Number: 874143847
Description: 1 online resource (64 pages) : illustrations.
Contents: Cover; Table of contents; Editor's letter; Strategy and co-creation thinking; Venkat Ramaswamy --
a ten-year perspective on how the value co-creation revolution is transforming competition; Ten drivers of radical management in the ''creative economy''; Extreme trust: the new competitive advantage; How CEOs, CIOs and CMOs see the technology future of corporate openness, customer individualization and innovation partnerships; Avoiding onboarding and promotion traps; Conference report; Surfing temporary competitive advantage --
the new competence; A concise guide for innovation leaders.
Series Title: Strategy & Leadership: Volume 41, Issue 6.
Responsibility: editor, Robert M. Randall.

Abstract:

We are now in the middle of an era when companies compete to give customers what they want, where, how, when and with whom they want it. Call it the creative economy, the social media marketing revolution or stakeholder value innovation, it's happening all around us. So this publication looks forward at how customers are engaging with leading companies to enrich the experience of developing and using products and services, and how these engagement platforms are fostering innovation and in some cases evolving into new businesses units. But the issue also looks backward to a landmark in the value.

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