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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/36029692 Title: Values, lifestyles, and psychographics Author: Lynn R Kahle; Larry Chiagouris Publisher: Mahwah, N.J. : L. Erlbaum Associates, 1997. ISBN/ISSN: 0805814965 9780805814965 OCLC:36029692

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Values, lifestyles, and psychographics

Author:	Lynn R Kahle; Larry Chiagouris
Publisher:	Mahwah, N.J. : L. Erlbaum Associates, 1997.
Series:	Advertising and consumer psychology.
Edition/Format:	Book : Conference publication : EnglishView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.

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Additional Physical Format:	Online version: Values, lifestyles, and psychographics. Mahwah, N.J. : L. Erlbaum Associates, 1997 (OCoLC)681050831
Material Type:	Conference publication
Document Type:	Book
All Authors / Contributors:	Lynn R Kahle; Larry Chiagouris Find more information about:
ISBN:	0805814965 9780805814965
OCLC Number:	36029692
Description:	xiii, 415 p. : ill. ; 24 cm.
Contents:	A strategic framework for developing and assessing political, social issue, and corporate image advertising / Thomas J. Reynolds, Steven J. Westberg, and Jerry C. Olson -- Where perception meets reality : the social construction of lifestyles / Basil G. Englis and Michael R. Solomon -- The value of understanding the influence of lifestyle trait motivations on consumption beliefs / John P. Murry, Jr., John L. Lastovicka, and Jon R. Austin -- Advertising, values, and the consumption community / David Prensky and Christine Wright-Isak -- Value and values : what is the relevance for advertisers? / Geraldine Fennell -- Maslow's hierarchy and social adaption as alternative accounts of value structures / Lynn R. Kahle ... [et al.] -- Issues involving the relationship between personal values and consumer behavior : theory, methodology, and application / L.J. Shrum and John A. McCarty -- "Seeing with the mind's eye" : on the use of pictorial stimuli in values and lifestyle research / Suzanne C. Grunert-Beckmann and Søren Askegaard -- Developing useful and accurate customer profiles / Brian Wansink -- A casual analysis of means-end hierarchies : implications in advertising strategies / Pierre Valette-Florence -- The use of psychographics by advertising agencies : an issue of value and knowledge / Stephen J. Gould -- Using attitudinal segmentation to target the consumer / Irma J.O'Connor -- Gender role changes in the United States / Patricia Cafferata, Martin I. Horn, William D. Wells -- The new materialists / Larry Chiagouris and Leeann E. Mitchell -- Change leaders and new media / Bruce MacEvoy -- The benevolent society : value and lifestyle changes among middle-aged baby boomers / Thomas E. Muller -- The adult longitudinal panel : a research program to study the aging process and its effect on consumers across the life span / Lawrence R. Lepisto -- Food-related lifestyle : development of a cross-culturally valid instrument for market surveillance / Klaus G. Grunet, Karen Brunsø, and Søren Bisp -- The edge of dream : managing brand equity in the European luxury market / Daniel Weber and Bernard Dubois -- Transferability of the concept of environmental awareness within the EUROSTYLES system into tourism marketing / Andreas H. Zins -- Cross-cultural values research : implications for international advertising / Gregory M. Rose.
Series Title:	Advertising and consumer psychology.
Responsibility:	edited by Lynn R. Kahle, Larry Chiagouris.
More information:	Publisher description

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