"Vaughan Oliver is one of the most remarkable designers to have emerged from Britain in the last two decades. At the age of twenty-three, just starting out, he had the good fortune to meet his ideal client, Jvo Watts-Russell, founder of the 4AD record label. Both shared a fanatical devotion to independent rock music. Working in-house at Ivo's tiny South London company, Oliver created a stunning series of sleeves and posters for groups like the Cocteau Twins, This Mortal Coil, the Pixies and Lush, which won devoted admirers all over the world." "This illustrated monograph, with analytical commentary by design critic Rick Poynor, is the first to examine in detail both phases of Oliver's career - initially as a partner of photographer Nigel Grierson in the enigmatically named 23 Envelope, then, from 1988, working with Chris Bigg under the studio name of v23. From the beginning, Oliver found design, as conventionally taught and practised, too rational and limiting. His long-lasting relationship with 4AD gave him an exceptional opportunity to explore new approaches with the support of a committed client. At their most expressive and inventive, his graphic images embody his intense responses as a listener, plunging the viewer into a world of visceral sensation and pleasure." "In recent years, the idea of "graphic authorship", realized through the medium of design, has been enthusiastically theorized in the design schools and vigorously debated in the press. Vaughan Oliver: visceral pleasures provides compelling evidence of how, in the right circumstances, a high degree of authorial expression is possible within the setting of commercial design. It maps the achievement of a design explorer who, by pursuing his own private obsessions, has made a lasting contribution to the artistic possibilities of the graphic image."--Jacket.