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Venture design

Author: Anne Marie Knott
Publisher: Los Angeles, Calif. : Sage, ©2008.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Database:WorldCat
Summary:
"The Second Edition of Venture Design provides a step-by-step guide to help entrepreneurs navigate through the decision-making process and create a compelling business plan."--Jacket.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Anne Marie Knott
ISBN: 9781412957991 1412957990
OCLC Number: 179793360
Notes: Includes index.
Description: vii, 429 pages : charts ; 23 cm
Contents: Introduction: the decision-making perspective --
Part I: Raw ingredients --
The entrepreneur --
The venture idea --
Part II: Assessing feasibility --
Industry analysis --
Perceptual mapping --
Characterizing demand --
Part III: Designing the venture --
Competitive strategy --
The distribution channel decision --
Advertising decisions --
Dynamic demand forecast --
Scope of operations --
Part IV: Determining requirements --
Resource requirements and capacity planning --
Valuation and financial requirements --
Part V: Putting it all together --
A business plan for venture capital.
Responsibility: Anne Marie Knott.
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Abstract:

The essential guide through the major decisions to be taken when designing and launching a new venture.  Read more...

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