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Venturing abroad : innovation by U.S. multinationals

Author: Frank C Schuller
Publisher: New York : Quorum Books, 1988.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Genre/Form: Aufsatzsammlung
Additional Physical Format: Online version:
Schuller, Frank C.
Venturing abroad.
New York : Quorum Books, 1988
(OCoLC)580807911
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Frank C Schuller
ISBN: 0899301290 9780899301297
OCLC Number: 17413721
Description: xii, 169 pages ; 22 cm
Contents: Introduction Technology Monopoly, Competition Sources, and Market Orientation Strategic Factors The Movement from a Defensive to a Proactive Strategy Control Systems for Innovation Abroad Emergence of Organizational Entrepreneurs Venturing Abroad: The Managerial Perspective Appendix A: Notes on Author's Survey Appendix B: List of U.S. Multinationals in Survey Appendix C: Sample Survey Form Sent to 168 U.S. Multinationals Bibliography Index
Responsibility: Frank Clayton Schuller.

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?Schuller effectively combines the findings of his survey and follow-up interviews about innovation strategies of the US multinationals with engaging discussions of international policy/strategy Read more...

 
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