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Verkaufsförderung : Konzepte und Instrumente im Marketing-Mix

Author: Wolfgang Fuchs; Fritz Unger
Publisher: Wiesbaden : Gabler, 1999.
Series: Lehrbuch
Edition/Format:   Print book : GermanView all editions and formats
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Genre/Form: Lehrbuch
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Wolfgang Fuchs; Fritz Unger
ISBN: 3409121013 9783409121019
OCLC Number: 76034491
Description: VIII, 227 Seiten : Illustrationen, Diagramme ; 24 cm.
Series Title: Lehrbuch
Responsibility: Wolfgang Fuchs/Fritz Unger.

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