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Vertical price coordination and brand care : interdisciplinary perspectives on the prohibition of resale price maintenance

Author: Dieter Ahlert; Benjamin Schefer
Publisher: Berlin ; New York : Springer, ©2013.
Series: SpringerBriefs in business.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
Competition law regulates anti-competitive conduct by companies in order to maintain market competition. Cartel law can also cause restraints of competition and therefore, the existing regulations should be checked, revised and updated regularly. This book deals with the prohibition of Resale Price Maintenance, which is intensively discussed in Germany at the moment. It provides a new interdisciplinary approach to  Read more...
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Dieter Ahlert; Benjamin Schefer
ISBN: 9783642355707 3642355706 3642355692 9783642355691
OCLC Number: 839438244
Description: 1 online resource.
Contents: Introduction to the Current Problem --
The Myth that Welfare is Promoted by Prohibiting Vertical Price and Brand Maintenance --
The Risks of Resale Price Maintenance Prohibition for the Effectiveness of Inter-Brand Competition --
The Risks of Admissible Price-Maintenance Systems for the Effectiveness of Inter-Brand Competition --
Competition-Policy Implications --
Management Summary: 'The Liberation of the Value Chain from Cartel-Law Restraints'.
Series Title: SpringerBriefs in business.
Responsibility: Dieter Ahlert, Benjamin Schefer.

Abstract:

This book examines the prohibition of Resale Price Maintenance, offering a new approach that emphasizes empirically observable marketing perspective, while drawing conclusions from competition  Read more...

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