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Veterinary business and enterprise : theoretical foundations and practical cases

Author: Colette Henry
Publisher: Edinburg : Saunders Elsevier, [2014]
Edition/Format:   Print book : EnglishView all editions and formats
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Veterinary Business and Enterprise: Theoretical Foundations and Practical Cases.

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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: Colette Henry
ISBN: 9780702050121 0702050121
OCLC Number: 822991619
Description: xv, 176 pages ; 25 cm
Contents: 1. Introduction / Colette Henry --
pt. 1 Theoretical foundations --
2. The need for business skills in veterinary education: perceptions versus evidence / Martin A. Cake, Susan M. Rhind, Sarah Baillie --
3. Clinical leadership and professionalism in veterinary practice / Liz Mossop --
4. Leadership and management in veterinary practice / Brian Faulkner --
5. Veterinary business management: an ethical approach to managing people and practices / Lorna Treanor, Martin Whiting --
6. Documenting and investigating the entrepreneurial trade in illegal veterinary medicines in the United Kingdom and Ireland / Robert Smith, Martin Whiting --
7. Applying marketing theory to veterinary practice / Andrew Morton --
8. Brand identity: building a veterinary hospital brand / Catherine Coates --
9. Veterinary field expertise and knowledge exchange / Jeremy Phillipson, Amy Proctor, Philip Lowe, Andrew Donaldson --
pt. 2 Practical cases --
10. Ellie Prior: starting out in practice / Claire Denny, Sarah Baillie, James Gazzard --
11. Church Hill Equine Clinic: changing large-animal practice in rural areas / Izzy Warren Smith --
12. Cromlyn Vets: where to now? / Colette Henry --
13. De'Ath, Slaughter, Davis & Jones, MsRCVS: time for a rebrand? / Lynne V. Hill --
14. Cascade Veterinary Practice: changing times / Adele Feakes, Diane Whatling --
15. Northington Veterinary Clinic: a new lease of life? / Diane Whatling --
16. Parasol Kennels: innovative animal housing / Christopher J. Brown, Jane Taylor.
Responsibility: edited by Colette Henry ; foreword by the right honourable the Lord Ballyedmond.

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