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The victory lab : the secret science of winning campaigns

Author: Sasha Issenberg
Publisher: New York : Crown, ©2012.
Edition/Format:   Print book : English : 1st edView all editions and formats
Database:WorldCat
Summary:
"A look how social scientists and renegade thinkers are imposing a new data-driven order on the American political campaign--an industry previously run on gut instinct"--
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Document Type: Book
All Authors / Contributors: Sasha Issenberg
ISBN: 9780307954794 030795479X 9780307954817 0307954811
OCLC Number: 797975287
Description: 357 pages ; 25 cm
Contents: Blinded by political science --
A game of margins --
The New Haven experiments --
The two percent solution --
"You mean you don't do this in politics?" --
Geeks versus the gurus --
When shame pays a house call --
Showdown at the oasis --
Models and the matrix --
The soul of a new machine.
Responsibility: Sasha Issenberg.
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Abstract:

"A look how social scientists and renegade thinkers are imposing a new data-driven order on the American political campaign--an industry previously run on gut instinct"--

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