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The victory lab : the secret science of winning campaigns

Author: Sasha Issenberg
Publisher: New York : Crown, 2012.
Series: Listen Alaska.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"A look how social scientists and renegade thinkers are imposing a new data-driven order on the American political campaign--an industry previously run on gut instinct"--
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Issenberg, Sasha.
Victory lab.
New York : Crown, 2012
(DLC) 2012023774
(OCoLC)797975287
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Sasha Issenberg
ISBN: 9780307954817 0307954811
OCLC Number: 809669843
Description: 1 online resource (357 pages)
Contents: Prologue: How to win an election without anyone knowing --
Blinded by political science --
A game of margins --
The New Haven experiments --
The two percent solution --
"You mean you don't do this in politics?" --
Geeks versus the gurus --
When shame pays a house call --
Showdown at the oasis --
Models and the matrix --
The soul of a new machine --
Epilogue: Pushing the envelope --
Afterword: The sovereignty of numbers.
Series Title: Listen Alaska.
Responsibility: Sasha Issenberg.
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Abstract:

"A look how social scientists and renegade thinkers are imposing a new data-driven order on the American political campaign--an industry previously run on gut instinct"--

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