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Vielfalt und Einheit in der Marketingwissenschaft : Ein Spannungsverhältnis

Author: Tomás Bayón; Andreas Herrmann; Frank Huber
Publisher: Wiesbaden : Betriebswirtschaftlicher Verlag Dr. Th. Gabler / GWV Fachverlage GmbH, Wiesbaden, 2007.
Edition/Format:   eBook : Document : GermanView all editions and formats
Publication:Vielfalt und Einheit in der Marketingwissenschaft.
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Genre/Form: Aufsatzsammlung
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Tomás Bayón; Andreas Herrmann; Frank Huber
ISBN: 9783834992154 3834992151 9783834906441 3834906441
OCLC Number: 315791322
Notes: In: Springer-Online.
Description: 1 online resource (Online-Ressource.) : v.: digital.
Responsibility: edited by Tomás Bayón, Andreas Herrmann, Frank Huber.

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