skip to content
Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves Preview this item
ClosePreview this item
Checking...

Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves

Author: Adam L Penenberg
Publisher: New York : Hyperion, ©2009.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Adam L Penenberg
ISBN: 9781401323493 1401323499
OCLC Number: 310399357
Description: ix, 274 pages : illustrations ; 25 cm
Contents: An insanely viral scheme --
Viral president --
Tupperware and ponzi schemes--the original viral models --
The first online viral expansion loop --
The spreadable product as new business paradigm --
The perpetual viral advertisement --
When the audience decides what's good --
Viral video as marketing strategy (Psst. Pass in on ...) --
eBay and the viral growth conundrum --
PayPal : the first stackable network --
Flickr, YouTube, MySpace --
Tweaking the viral coefficient --
Viral clusters --
The search for a new ad unit.
Responsibility: Adam L. Penenberg.
More information:

Abstract:

From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/310399357> # Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "310399357" ;
    library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/836183795#Topic/social_networking_intenet_resources> ; # Social networking--Intenet resources
    schema:about <http://experiment.worldcat.org/entity/work/data/836183795#Topic/business_computer_network_resources> ; # Business--Computer network resources
    schema:about <http://experiment.worldcat.org/entity/work/data/836183795#Topic/marketing_web_2_0> ; # Marketing--Web 2.0
    schema:about <http://id.worldcat.org/fast/842280> ; # Business--Computer network resources
    schema:about <http://experiment.worldcat.org/entity/work/data/836183795#Topic/electronic_commerce_marketing> ; # Electronic commerce--Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/836183795#Topic/business_internet_resources> ; # Business--Internet resources
    schema:about <http://dewey.info/class/303.48/a14/> ;
    schema:about <http://id.worldcat.org/fast/1200110> ; # Viral marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/836183795#Topic/mund_zu_mund_werbung> ; # Mund-zu-Mund-Werbung
    schema:about <http://dewey.info/class/303.4833/e22/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/836183795#Topic/social_networking_economic_aspects> ; # Social networking--Economic aspects
    schema:about <http://experiment.worldcat.org/entity/work/data/836183795#Topic/web_2_0_marketing> ; # Web 2.0--Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/836183795#Topic/viral_marketing> ; # Viral marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/836183795#Topic/online_social_networks_economic_aspects> ; # Online social networks--Economic aspects
    schema:about <http://experiment.worldcat.org/entity/work/data/836183795#Topic/produktempfehlung> ; # Produktempfehlung
    schema:about <http://id.loc.gov/authorities/subjects/sh2009117936> ; # Business--Computer network resources
    schema:bookEdition "1st ed." ;
    schema:bookFormat bgn:PrintBook ;
    schema:copyrightYear "2009" ;
    schema:creator <http://viaf.org/viaf/239287494> ; # Adam L. Penenberg
    schema:datePublished "2009" ;
    schema:description "An insanely viral scheme -- Viral president -- Tupperware and ponzi schemes--the original viral models -- The first online viral expansion loop -- The spreadable product as new business paradigm -- The perpetual viral advertisement -- When the audience decides what's good -- Viral video as marketing strategy (Psst. Pass in on ...) -- eBay and the viral growth conundrum -- PayPal : the first stackable network -- Flickr, YouTube, MySpace -- Tweaking the viral coefficient -- Viral clusters -- The search for a new ad unit."@en ;
    schema:description "From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/836183795> ;
    schema:inLanguage "en" ;
    schema:name "Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves"@en ;
    schema:productID "310399357" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/310399357#PublicationEvent/new_york_hyperion_2009> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/836183795#Agent/hyperion> ; # Hyperion
    schema:workExample <http://worldcat.org/isbn/9781401323493> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/310399357> ;
    .


Related Entities

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
    schema:name "New York" ;
    .

<http://experiment.worldcat.org/entity/work/data/836183795#Topic/business_computer_network_resources> # Business--Computer network resources
    a schema:Intangible ;
    schema:name "Business--Computer network resources"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/836183795#Topic/business_internet_resources> # Business--Internet resources
    a schema:Intangible ;
    schema:name "Business--Internet resources"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/836183795#Topic/marketing_web_2_0> # Marketing--Web 2.0
    a schema:Intangible ;
    schema:name "Marketing--Web 2.0"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/836183795#Topic/mund_zu_mund_werbung> # Mund-zu-Mund-Werbung
    a schema:Intangible ;
    schema:name "Mund-zu-Mund-Werbung"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/836183795#Topic/online_social_networks_economic_aspects> # Online social networks--Economic aspects
    a schema:Intangible ;
    schema:hasPart <http://id.loc.gov/authorities/subjects/sh2006006990> ;
    schema:name "Online social networks--Economic aspects"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/836183795#Topic/produktempfehlung> # Produktempfehlung
    a schema:Intangible ;
    schema:name "Produktempfehlung"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/836183795#Topic/social_networking_economic_aspects> # Social networking--Economic aspects
    a schema:Intangible ;
    schema:name "Social networking--Economic aspects"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/836183795#Topic/social_networking_intenet_resources> # Social networking--Intenet resources
    a schema:Intangible ;
    schema:name "Social networking--Intenet resources"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/836183795#Topic/viral_marketing> # Viral marketing
    a schema:Intangible ;
    schema:name "Viral marketing"@en ;
    schema:name "Viral Marketing"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/836183795#Topic/web_2_0_marketing> # Web 2.0--Marketing
    a schema:Intangible ;
    schema:name "Web 2.0--Marketing"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2009117936> # Business--Computer network resources
    a schema:Intangible ;
    schema:name "Business--Computer network resources"@en ;
    .

<http://id.worldcat.org/fast/1200110> # Viral marketing
    a schema:Intangible ;
    schema:name "Viral marketing"@en ;
    .

<http://id.worldcat.org/fast/842280> # Business--Computer network resources
    a schema:Intangible ;
    schema:hasPart <http://id.loc.gov/authorities/subjects/sh2009117936> ; # Business--Computer network resources
    schema:name "Business--Computer network resources"@en ;
    .

<http://viaf.org/viaf/239287494> # Adam L. Penenberg
    a schema:Person ;
    schema:familyName "Penenberg" ;
    schema:givenName "Adam L." ;
    schema:name "Adam L. Penenberg" ;
    .

<http://worldcat.org/isbn/9781401323493>
    a schema:ProductModel ;
    schema:isbn "1401323499" ;
    schema:isbn "9781401323493" ;
    .

<http://www.worldcat.org/title/-/oclc/310399357>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/310399357> ; # Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves
    schema:dateModified "2018-05-14" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.